An ode to my own beautiful, rich, majestic Mexican culture. This integrated campaign aims to celebrate and boost the visibility of both Mexico, and Mexican Airline Viva Aerobus. To achieve this, I couldn’t think of a better way than to integrate Quetzalcóatl, the winged serpent god of Aztec culture (Kukulkán in Mayan culture) into it. However, no God would be left behind, as the social media side would integrate an AR Snapchat Lens that projects the face of various Aztec gods onto the user.

Client: Viva Aerobus(unofficial school project).
Copy: Gerry Fonseca.
Design: Gerry Fonseca.
Sources: All ‘God’ illustrations generated using Adobe Firefly. All images sourced from Pexels.