Smart Sweets is a healthy alternative to everyday candy. Specializing in gummies, I decided to convey just how natural their ingredients were, making fun uses of visual metaphors.

Client: Smart Sweets (unofficial school project).
Copy: Gerry Fonseca.
Design: Gerry Fonseca.
Sources: All images sourced from Pexels. Gummy Bear Head generated using Adobe Photoshop Generative Fill.